JBL Consulting | Understanding Digital Marketing

Core Elements of a Digital Marketing Plan

Know which aspects of the strategy are working and which are redundant.

Today, it is vital for businesses to understand that digital marketing is not simply a craze, but an evolutionary growth in marketing. For succeeding in today's digital market, certain refined marketing strategies need to be adopted by businesses.

In ‘Integrated digital marketing’, businesses are required to work towards connecting various marketing activities across different media in actual time. You cannot think of campaigns as some vague units of measurement with respect to marketing expenditure.

Management of digital presence

The website of a business is perhaps the foundation regarding online visibility. With the implementation of ‘Responsive Web Design’, customers will have the opportunity to use your website from different devices.

Content design and marketing

An important point to remember is that, whatever content is created as part of your content marketing strategy should not appear to be sales-oriented. Businesses need to develop informational content – whether in the form of blogs, ebooks or videos – which is useful for the audience and does not necessarily force a sale action.

Creating online engagement

It is not about being present on different websites, but also utilizing social media functions to expand the ways in which you engage with your customers. Businesses need to get feedback by asking the target audience relevant questions.

It would be fantastic if there were a one-size-fits-all tactic that always worked for every single niche. In that world, we all wear the same color clothing and eat the same food. But, everyone you meet isn’t wearing blue and eating anchovy pizza, such is the pain of marketers and others who would promote their businesses.

Team integration

When you have individual traditional and digital marketing teams, it can result in competing or conflicting priorities. As such, it is vital to find a way to handle the integration of people and teams as far as marketing is concerned. Formulating integrated plans is significant for initiating this process. Businesses need to break down rigid ways of thinking, hierarchies and operational barriers that exist within the company.

 

SoLoMo

At the centre of integrated digital marketing lies SoLoMo or Social Local Mobile. We are aware that smart phones have become synonymous with our modern lifestyles. Therefore, it becomes important to understand where exactly your buyers are located and when and how they try to contact you. Is your buyer using a computer or a cell phone? Are they stationed somewhere or moving around? When do they most require your brand’s product or service? Make use of SoLoMo for making your brand a highly accessible option during different relevant opportunities. You can do so by tempting your customers by offering timely deals.

Performance measurement

Prior to implementing any of the elements of an integrated digital marketing plan, it is vital to formulate certain metrics that allow you to measure their ultimate value or effectiveness. Try and analyze noticeable changes in customer engagement.

This helps you to know which aspects of the strategy are working and which are redundant.

What to Include In Your Plan:

It would be fantastic if there were a one-size-fits-all tactic that always worked for every single niche. In that world, we all wear the same color clothing and eat the same food. But, seeing as how everyone I meet isn’t wearing blue and eating anchovy pizza, such is the pain of marketers and others who would promote their businesses.

 

Even though there are no guaranteed tactics, there are some elements you need in each marketing campaign.

1. TRAFFIC PLAN - Target Your Ideal Market.

2. AD COPY/CREATIVE - What Makes Your Company or Business Unique?

4. AD FUNNEL CREATION - Guide Decision  Makers to Your Unique Offer or Promotion.

5. BIDDING STRATEGY - Out bidding your competition is key to a 1st page ranking.

6. AD OPTIMIZATION - Optimization ensures you stay a head of your competition.

3. AUDIENCE INSIGHTS - Who Are the Influencer's in Your Market?

Created by LathamDigital