Understanding Audience Insights



TIP: Position Your Brand at

the Exact Place and Time

Prospects are Looking for

Your Offering so You can

Capitalize on High Content


Building a solid understanding of audience insights is crucial for the growth of every business.


There’s no one single rule for social media. You have to learn and adapt your marketing strategies according to the platform you are using. If it’s Facebook, you can opt for a more informal approach, whereas in Linkedin, it’s a bit more professional. Similarly, if you want to share the story of your brand or customer testimonials, Instagram is a great platform.

There are multiple things that you need to keep in mind while building your audience insights. Try to post blogs and article relevant for industry too. You can also perform information consolidation by posting the summary of interesting articles trending on social media relevant for your customers.


"It’s important to know and understand your audience insights." 


With the presence of multiple social media apps today, one can leverage social listening to acknowledge, resolve and thank customers. Have a purpose and develop a plan and set attainable goals are as critical. Never ignore feedback from followers and don’t neglect your accounts. Also, avoid oversharing.

Created by LathamDigital